Clever ad campaign by the BETC Euro RSCG advertising agency in Paris. This is just a guess, but they probably got away with using all these characters because they aren’t drawn out in their entirety. If a copyright infringement over this campaign ever popped up in court, I’m sure the plantiff would have a tough time proving that their work was being stolen. After all, it’s just a bunch of eyeballs, so there’s really no telling.
[Via I Believe in Advertising]
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