AXE “Day & Night” Ad Lets You See A Lady In Her Undergarments With Your Phone! (but only after 9pm)

This AXE ad misleads you into thinking that if you text the word “AXE” to 2345 after 9pm you’ll see this hot chick in sexy naked glory. Unfortunately you only get to see her in her undies — which is still kinda’ hot, but come on! Tits or gtfo.

It’s still clever advertising regardless.

[Via Fuck yeah, Advertising!]