NSFW PEZ Dispenser Ad from the 70’s

This is one of a few known PEZ dispenser ads to feature naked chicks. But, of course, these ads only ran in Europe where people are pretty much immune to the awesomeness of chesticles. I think American companies would sell way more candy if they used this technique.

During the 1970’s, advertising evolved and photography overcame painted graphics as the art medium of choice. Keeping up with the times, PEZ shifted their advertising to include photography. They hired a photographer called Luhiwoi, who also worked as a photographer for Playboy magazine. Luhiwoi took the job at PEZ for the perks… paid travel and to date girls.

These two pictures show both sides of a single two-sided ad. In the top picture, the ad reads “Pull On – Take Off…. The New Play Idea of PEZ”. The bottom ad says “You’ll enjoy the new play idea of PEZ”. This ad was created to call attention to the new dispenser costumes that were being packaged in with the dispensers and candy.

NSFW retro bewbz after the jump.

[Via PEZ List]