[youtube http://www.youtube.com/watch?v=CNSaurw6E_Q?feature=oembed&enablejsapi=1&origin=http://safe.txmblr.com&wmode=opaque&w=250&h=140]

Hot girl starts to take her shirt off on ChatRoulette, turns into a demon.

This is the viral marketing campaign for the upcoming horror flick The Last Exorcism and it’s freaking brilliant. Now we’re just waiting to see if ChatRoulette viral marketing becomes the latest Hollywood trend.

[Via Gizmodo]