Kobe Bryant is “The Black Mamba” directed by Robert Rodriguez.

People have been waiting for Robert Rodiguez and Kobe Bryant’s Black Mamba for months, and now it’s finally here. There’s cameos by Danny Trejo, Bruce Willis, and Kanye West as the sneaker-stealing bad guy, The Boss.

This is a campaign for Nike, so expect plenty of gratuitous sneaker shots, but as Rodriguez points out, “Product placement gives us a bigger budget. Bigger budget, bigger explosions.”

Thanks to T4z for the tip!