A Rugged, Manly Camera for Rugged, Manly Men

This is the Nikon Coolpix AW100 comoflauge camera. It’s shockproof from up to 1.5 meters, waterproof up to 10 meters, takes 16 megapixel pictures with a 5x optical zoom, has a built-in GPS module, can shoot HD video, and will make your girl feel like a natural woman. Okay, I made that last part up, but it’s probably true. I also heard that if you own one of these, you grow an insta-beard as soon as you touch it.

And for serious photog heads, check out the Nikon 1 – a small mirror-less camera with interchangeable lenses.

Perfect for snapping cosplay pics and convention footage without feeling like you’re lugging a small infant around.

(via Highsnobiety)