This first official commercial for the Apple Watch showcases the various style and capabilities of the groundbreaking new timepiece. That snap 12 seconds in gave me chills in a borderline sexual way.

The multitude of styles and price points for the Apple Watch make it prime for becoming a status symbol. I imagine a world where people are treated as second class citizens because they can only afford the cheapest Apple Watch. Kind of like the Community episode “App Development and Condiments.”