a little bit on the awesome side, [Exclusive] First Look At Eminem’s Superbowl...

[Exclusive] First Look At Eminem’s Superbowl Commercial.

In Eminem’s entire career, he’s never once done an endorsement deal for any company. What changed his mind? Probably the fact that he was given creative freedom, came up with the idea for the main ad, and is even working on a music program for the campaign.

But most importantly, he’ll be in claymation (okay, technically they’re puppets, not clay), joining the ranks of Danny fucking Trejo! Think what you will Eminem as a rapper or whatever (personally, not my cuppa’ tea), but whenever an anti-endorsement celeb winds up doing endorsements, it’s either because they’re rad, or the celeb’s just running out of money. If the Danny Trejo Brisk commercial is any indication, then Em’s spot shouldn’t be too bad.

Next they just need to do Danny Trejo versus Eminem, Celebrity Deathmatch style. I think we all know who’d win.

Posted by brownkidd