The Simpsons X Hello Kitty
This unlikely (albeit, unsurprising) collaboration celebrates the 40th anniversary of Hello Kitty and the 25th anniversary of The Simpsons.
"Hello Kitty and THE SIMPSONS have impacted pop culture around the world,” says Janet Hsu, President and COO of Sanrio, Inc. “Our collaboration comes at a perfect time as we celebrate major milestones for both brands. The exclusive product offering will feature a fun and unexpected take on THE SIMPSONS’ transformation within Hello Kitty’s supercute world."
“Fusing Hello Kitty’s iconic design sensibility with each SIMPSONS character, this unique collaboration will delight fans of Hello Kitty, THE SIMPSONS and everyone in between,” said Roz Nowicki, Executive Vice President of global sales and retail at Twentieth Century Fox Consumer Products. “Just in time for back-to-school, fans of every age can own a special product from the line of this historical collaboration.”
Fans can look forward to the new product line when it drops around the back-to-school season in 2014.