QUITE POSSIBLY THE GREATEST PICTURE EVER TAKEN OF SATORU IWATA
It was announced earlier this week that Nintendo Global President Satoru Iwata would gain the additional title of CEO of Nintendo of America to fill the role that was left behind by Tatsumi Kimishima who was promoted to Nintendo Co., Ltd. Managing Director.
The future of the company certainly looks… unpredictable, to say the least. Wii U sales have been severely lackluster thanks to a massive lack of worth caring about, and even 3DS sales have slowed down, but some could argue that it’s probably because just about everyone who plays games already owns one by now (but that’s almost definitely not the case).
And so begins a new chapter for the company. Charting a course for the unclear voyage ahead. With E3 just around the corner, Sony’s PS4 and the probable announcement of a new system from Microsoft will definitely give Nintendo and its president more than a few things to think about.
Much like the Marios and Donkey Kongs and Links and all the hundreds of Pokémon, Iwata is seen mostly by gamers as just another cutesy character in Nintendo’s brand mythos. But then there’s that picture of him sitting on a small white couch. The room, the luggage, the contemplative expression on his face - it’s like something out of a men’s lifestyle magazine. This isn’t the same adorable Japanese man we normally see on stage at press conferences or wearing Luigi hats in Nintendo Direct videos.
This picture shows a different side to the face of Nintendo - a Satoru Iwata rarely seen, and it’s a safe bet that this is probably one of the closest glimpses we’ll get at the real Iwata. Not the salesman on stage giving PR pitches to appease investors, not the precious little Nintendo Direct host reeling in consumers and fans, but the savvy businessman who has kept the company strong since he worked his way up from HAL Laboratory programmer in the 80’s earned the title of President in 2002, making him the first president not related by blood or by marriage to the Yamauchi family who originally founded the company all the way back in 1889.
When you think about all you can accomplish in a lifetime, you start to wonder what kind of legacy you’ll be able to leave behind - how long your footprints will be embedded in history before being washed away by the tides of time. Just by looking at the picture above, it’s clear that Satoru Iwata’s legacy has just begun.